From Top 200 Salon to AI Salon Expert: How Michele Matkovich Built the Future of Beauty Business with AI

Michele R. Matkovich

Published on: 27/08/2025

After earning national recognition as a Top 200 salon owner, Michele Matkovich is now the founder of Fully Booked AI®— the first AI-powered platform built specifically for beauty professionals. Her system is helping salons and med spas scale smarter, automate client follow-ups, and capture thousands in lost revenue — without hiring a full-time team.

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Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

Michele R. Matkovich

Published on: 03/02/2025

Let’s have a real conversation about what’s happening in this industry. The way clients search, book, and interact with salons and med spas has completely changed. And yet—I see so many owners still trying to market like it’s 2018.

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